GLOBAL CULTURAL SYSTEMS ASSIGNMENT Today (as of October, 2018 date of the attached article) 73 million of Netflix’ 130 million subscribers are outside of its United States home country. Its expansion to over 190 countries was remarkably quick and successful. For this assignment you will report on cultural differences and cultural considerations studied in Module 4: Cultural Systems Around the Globe, using Netflix global expansion as the example. RESEARCH Begin with reading the attached Harvard Business Review report about Netflix strategy. How Netflix Expanded to 190 Countries in 7 Years, Harvard Business Review October 18, 2018. Retrieved from: Link-˃ https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years Recent news update here: Netflix and Amazon Trail a Local Video Rival in India That’s NowDisney-Owned file:///C:/Users/Courtney%20Bethel/Downloads/Netflix%20and%20Amazon%20Trail%20a%20Local%20Video%20Rival%20in%20India%20That%E2%80%99s%20Now%20Disney-Owned%20-%20WSJ%20(1).pdf.) https://www.wsj.com/articles/netflix-and-amazon-trail-a-local-video-rival-in-india-thats-now-disney-owned-11559646003 Preview the document (Links to an external site.) Select 2 countries Netflix entered that are outside of Netflix home country ( the U.S.). Conduct research on the cultures of these two countries using at least one of the cultural measurement guides, approaches and models presented in the Module Content. For example: Klukhohn and Strodtbeck’s Value Dimensions, Hofstede Culture Continuum, Culture Crossing Guide, or World Business Culture. REPORT Write a management brief (report) to the Global Expansion VP of Netflix (fictitious) explaining the following cultural considerations for each of the two countries selected. For purposes of this report assume the decision for expansion, and management to that country has been made, and the company is preparing its entree’. 1. A cultural overview describing the key desсrіptors of the country’s culture using terminology from the module lessons. Include a brief explanation of the key dimensions considered and why they are important, dominant, or highly relevant to that culture. 2. A caution for American (US) management to consider as they enter the culture. What are the key differences from American culture? 3. Three specific actions Netflix management can take to accommodate and succeed in the culture. Include a short introductory and concluding paragraph to the report. This report should be 3 to 5 paragraphs in length with resources properly cited and referenced.
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