Your research proposal provides the basis for undertaking your MBA research project and should clearly and concisely set out the key elements of your proposed
research. At this stage, it should provide appropriate evidence of the area(s) of business and management that you are intending to investigate and the questions you are posing – there should be reference to the literature relating to relevant academic theory, appropriate frameworks and/or models, the proposed methodological stance and data collection techniques you intend to deploy.
Note also that you are not required to undertake any actual primary data collection at this stage – the proposal merely indicates what you are intending to do.

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In writing your research proposal, please adhere to the structure detailed in these
guidelines upon which the assessment criteria are based. Exemplars of research
proposals are given in the Study Guide and Unit 10 gives a more detailed critique of a
specific exemplar – you should make sure that you study this in detail prior to writing your proposal.
The proposal structure given in the next section reflects the documentation requirements outlined in section 10.3 of the Study Guide).
Word limits for each section are not given explicitly – each proposal will, after all, be different. As a rough guide, the weighting given to each section provides an indication of its relative importance, so this may govern the number of words that you allocate to each of these sections. Ultimately, however, your proposal is judged on whether it presents a focused area of research, with
clear aims and objectives, relevant literature and appropriate methods for data collection.

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