(1) Identify and analyse Sports Direct’s current business strategy using a strategic model of your choice. (Bowman’s strategy clock) for example
(Approximately 800 words)
(2) Critically evaluate the extent to which Sports Direct’s value chain and supply chain have influenced its performance (financial and non-financial) over the last five years and suggest ways in which changes to its value chain and supply chain may help to enhance its competitiveness in the future.
(Approximately 1,400 words)
(3) Discuss the importance of the Product Life Cycle to Sports Direct and the extent to which Sports Direct’s financial and non-financial position has been influenced by this tool.
(Approximately 800 words)
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