SEMIOTIC MEDIA ANALYSIS

The a-s-s-e-s-s-m-e-n-t will be 3 pages long (Double spacing). Please see the questions shown in the screenshot. I will send you all info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

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CHECKLIST :
A. 3 page, double-spaced, 12 point font essay
B. Cite ALL sources within the analysis, including course readings
C. Include a Reference page properly formatted
D. APA citing format must be used.
ASSIGNMENT OBJECTIVE: The objective of this assignment is to begin thinking
critically about media texts, using semiotic concepts to evaluate and articulate how media
uses language, both text and visual, to convey a specific message. The objective of this
assignment is also to begin using specific semiotic language we are learning in this course
to unpack and explain how media messages are constructed.
ASSIGNMENT INSTRUCTIONS: On July 28, 2021, The Wall Street Journal reported
that McDonald’s Restaurants had managed to surpass their pre-pandemic profits by
57%.
1 For this assignment, you will unpack and analyze the McDonald’s Canada website
(link below) and using 2-3 semiotic concepts we have learned in the course so far,
explain how McDonald’s has managed to effectively reach out to its customers and thus
increased sales during this pandemic.
https://www.mcdonalds.com/ca/en-ca/about-us/advisory.html?gclid=Cj0KCQjwNaJBhDsARIsAAja6dMgEVv4X1MLsVcmSV3e2EyKp74L7Xb50vRRvs7bbqC5N8-
HMR1ykOgaAonNEALw_wcB&gclsrc=aw.ds
IMPORTANT POINTS TO CONSIDER:
1. What message is McDonald’s sending to the consumer through this website? What
thesis/argument can you make about this message?
2. How is this message constructed. In other words, what semiotic concepts can you
use to unpack and explain this message in support of your thesis/argument? Remember,
this can include, text, images, links, whatever McDonald’s has used on this page.
3. You should NOT analyze the entire website. Choose what you think is most important
and what best supports the argument you are making (your thesis).

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