The Value of Strength of Component Scale
Complete the requisition with
1- rate the Value of strength of component Scale 1 to 5 (low to high)
2- talk about the (The application of each element of the model to the firm is logical and includes ample reference to actual firm operations. ) and (A logical description of how the identified strategic resource could be leveraged is provided).
3-add three more 5 literature.
4-i did not complete the make sure to Each of the 5 forces is accurately described.
finally review the Grading Rubric: and complete every part that you i miss.
Assignment 2: Internal Analysis
Purpose: The purpose of the assignment is to integrate and apply knowledge on how to conduct internal analysis and make conclusions about the strategic value of a firm’s resources.
Skills: This assignment will require you to apply such skills as searching and analyzing literature sources, extracting/collecting necessary information from them, analyzing the collected information, and synthesizing it into a report.
Knowledge: The assignment will help you to practice the application of the resource-based view, specifically the VRISO framework.
Submission Requirements: Use this document as a template to build your report. Assignment should be double spaced, Times New Roman 12-point font with 1-inch margins on all sides. You should cite at least 5 literature sources. Use APA style. No minimum page requirement. However, make sure you provide thorough explanations and support the statements that you make. Failure to follow submission requirements will result in 15% grade deduction.
Task: With respect to Under Armour conduct an internal analysis. To complete the task, you should answer the questions below. Please look at the grading rubric at the end of the document before you start working on the assignment.
- Describe the concept of strategic resource (Recourse-based View) and define each of the VRISO components. Explain them using your own words.
Answer:
- Apply the VRISO framework to Under Armour. Identify a strategic resource that is most responsible for their success. Support your claim with an appropriate example/ story, citation from an article, etc. using Table 1. In your answer, cite appropriate sources related to the company’s internal operations. Also, describe how the strategic resource can be leveraged to create other strategic resources.
Answer:
Table 1 – VRISO Components
| Component | Give an example of how this strategic resource creates value for UA from the digital fitness point of view | Value of strength of component
Scale 1 to 5 (low to high) |
| Valuable | ||
| Rare | ||
| Imperfectly imitable | ||
| Non-substitutable |
Works cited:
Criteria for Success: The assignment is worth 5 points. Your report will be graded based on the grading rubric below. It provides specific details on how outstanding work differs from acceptable and unacceptable work.
Grading Rubric:
| Percent of the Grade | Outstanding (4.8-5 points) | Acceptable (3-4.7 points) | Unacceptable (below 3 points) |
| 10% | The Resource-based View is clearly defined as based on firm’s internal capabilities. | The Resource-based View is stated.The definition may lack some clarity in its inclusion of all elements. | The Resource- based View is not clearly stated or is stated inaccurately. |
| 15% | Each of the VRISO elements is accurately described | Each of the VRISO elements is described | At least one of the VRISO elements is not correctly described. An example would be confusing “costly to substitute” with “threat of substitutes” from the 5 forces model. |
| 25% | A strategic resource is identified correctly and logic for selection is explained | A strategic resource is identified correctly but insufficient logic and or details are supplied for selection | Incorrect identification of a strategic resource, but rather an irrelevant characteristic such as the use of a nonproprietary online platform |
| 30% | The application of each element of the model to the firm is logical and includes ample reference to actual firm operations. | The application of each element of the model to the firm is done, but at least one element is not applied with convincing logic and/or the application lacks ample reference to actual firm operations. | Application of the model to the firm either does not include each element of the RBV model or applies at least one element with incorrect logic and/or no reference to actual firm operations. |
| 20% | A logical description of how the identified strategic resource could be leveraged is provided. | Description of how the identified strategic resource could be leveraged is provided. | The description of how the identified strategic resource could be leveraged is not provided, not logical, or incorrect. |
