Profitable and Unprofitable Customers
Banks use databases to identify profitable and unprofitable customers. Bankers say they lose money on customers who typically keep less than $1,000 in their checking and savings accounts and frequently call or visit the bank. Profitable customers keep several thousand dollars in their accounts and seldom visit a tell or call the bank. To turn unprofitable customers into profitable ones, banks have assessed fees on many of their services, including using a bank teller, although many of the fees are waived for customers who maintain high account balances. Bankers justify the fees by saying they’re in business to earn a profit.
Discuss whether banks are justified in treating profitable and unprofitable customers differently. Defend your answer.
Your posts in the discussion area should exhibit careful thought and logical reasoning and provide evidence for your position. Each post should be at least two well-developed paragraphs (approximately 200 words or more). Use correct spelling, punctuation, and grammar.
Replying to fellow student’s posts is required. You must respond to at least one other person’s post. Your replies should offer new substantiated ideas or thoughtful questions. Your response should be a minimum of 1 paragraph. A paragraph is a minimum of 5 sentences or approximately 100 words.
I encourage friendly debate and disagreement, so do not be afraid to speak your mind. Always be mindful that your opinion is one of many and ask that you be respectful and courteous of others.
Please refer to the Grading Rubrics attachment for a clear understanding of what is expected.
Upon completion of this assignment you should have shown you are able to comprehend and articulate the following Course Student Learning Outcomes (CSLOs):
- Describe the relationship of social responsibility, ethics, and law in business.
- Describe the importance and effects of ethical practices in business and be able to analyze business situations to identify ethical dilemmas and ethical lapses.
- Describe basic financial statements and show how they reflect the activity and financial condition of the business.
- Explain integrity, ethics, and social responsibility as they relate to leadership and management.
- Explain the banking and financial systems, including the securities markets, business financing, and basic concepts of accounting.
Also reply to the following post with 100 words weather you agree or disagree and why.
I believe, in the situation provided above, that the bank is justified to treat profitable and unprofitable customers differently. To support my claim, I have come up with two reasons. The first is the reason realizing that the bank is a business at the end of the day. Just like any other business we see in this day and age, especially on the internet, each individual customer can have their own personalized experience based on the history and data the company has on them. With that, if the bank has the information to possible make a profit of their customers, they should rightfully do so.
Along with that reason, I believe the ways banks can make a good profit, can also benefit the customer as well. In the best cases, companies profit through loyalty and helping the customer with the customer’s best interest in mind. In doing that, the customer can build trust off that, then as a solution, they with add more money into their checking and savings account now that they are starting to build trust with the bank they are with. With this certain scenario, both the bank and the trustful customer profit out of this situation.
