BUSINESS MODEL
Write 200 words each week. Add the references at the end of each answer.
WEEK 2
W2: Discussion
Contains unread posts
Business models provide a framework. Watch the video and answer the questions below.
Attached is the YouTube script
1. Why is a business model important?
2. How are business models influenced by internal and external factors?
3. Conduct a little research on models and discuss the difference between the product model and the marketing model. Is one model better than the other? Explain.
WEEK 3
Watch the video and answer the questions below.
Video: HRM – Employee Empowerment Video
1. What is employee empowerment?
2. What kinds of information can companies provide employees to help them share decision-making responsibility?
3. Are there risks related to empowerment?
4. Were the employees in the video empowered? Explain.
WEEK 4
W4: Discussion
Video – What is Marketing?
The script for the YouTube is attached.
Did you know marketing was more than just advertising? Now that you watched the video, what role does marketing play in the success of the organization? Can marketing influence consumers’ decisions? If so, is marketing ethical?
Discussion 4 What is Marketing.docx
WEEK 5
W5: Discussion
Video – The Changing Workforce
After watching the video, explain how today’s business workforce and the nature of work itself is changing. What role does technology play? Will outsourcing continue to play a role?
LAB8
WEEK 2
Discussion Question:
In your own words, describe the four social responsibility models and the roles of each. Share one example of a company displaying the complete social responsibility spectrum successfully. Why do you think so?
WEEK 3
Discussion Question:
Do you think using a Stakeholder Management Approach to business ethics is the best approach? Why do you think so?
WEEK 4
Discussion Question:
A security breach in a technological world is one of the biggest issues facing companies today. Cyber security is a critical consideration for any business but time and time again businesses are faced with the fear of hacking into their customers’ information. Review the TJX case in the textbook. What are the ethical issues impacting the TJX case? What are the long-term effects and how might this company win back trust?
WEEK 5
Discussion Question:
Discuss corporate responsibility in the areas of advertising, product safety, and liability. What are potential ethical issues facing each of these?
