Market Segmentation Paper
Market Segmentation Paper Assignment Instructions
Overview
Market segmentation is an important aspect of healthcare marketing as it helps to identify groups and subgroups of populations of persons we are trying to reach. Market segmentation is the dividing up of these groups so we can create a specific message/service or product to each group or subgroups. Understanding each of these segments will enable you to use scarce financial resources wisely and to capture more of the target aim.
Instructions
Using the scenario below, provide alternatives in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries, stress management, and providing medical treatment at factories, should it be desired. Suggest 3 alternative ways the customer base for this new service could be segmented and indicate how each base of segmentation would result in a change in the marketing mix.
· Length of assignment – 500 words
· Excluding title page/ Cover page and reference page.
· APA Format
· Number of citations:
· 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
· Acceptable sources
· Scholarly articles published within the last five years
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
