Description of Target Market

The purpose of this assignment is to identify your target customers for robots, create a graphical document to introduce your product or service to potential consumers, build customer interest, and encourage customer engagement.

Complete the “Target Market Worksheet” which will describe the demographics of your target customer, explain how you would expand into other global markets, create a graphic to appeal to your customer, and include a brief journey map to describe the consumer’s process.

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Target Market Worksheet

 

Part 1Description of Target Market

Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes.

 

 

Part 2Table

Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.

Segmentation Basis Segmentation Attributes Primary Target Market – Persona Description Secondary Target Market Tertiary Target Market
Demographic Age
Gender
Education
Income
Family Status
Other Demographic Attributes
Geography Country
Region
Environment (Rural/Urban)
Other Geographic Attributes
Psychographic Social environment
Personality
Lifestyle
Lifestyle Changes
Other Psychographic Attributes
Behavioral Purchase Drivers
Purchasing Behavior
Other Behavioral Attributes

 

Part 3Graphic

Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document.

Part 4User Journey Map

This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps.

Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).

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