Branding Strategies

Branding Strategies

Firms create a brand identity by developing an easily recognized brand name. The brand name is then associated with desirable attributes and product bene�ts. The association of these attributes with the brand name results in a successful branding strategy. Brand positioning is an essential element of a winning branding strategy. “Brand positioning” is the term used to describe how a �rm’s brands are located relative to competitive products in the minds of the consumers. A brand’s position is based on the consumer’s perception of that brand and of competing brands. Companies determine this position by measuring consumer attitudes and plotting them relative to competing brands.

Don't use plagiarized sources. Get Your Custom Essay on
Branding Strategies
Just from $13/Page
Order Essay

An example is Starbucks. Starbucks has marketed its coffee as a premium coffee; hence consumers are willing to pay more to get that perceived superior taste.

Marketing managers start the process of positioning a �rm’s brand by identifying the current position of the brand and then locating it relative to the competitors’ brands with regard to desired attributes such as price, quality, and other features. The managers generally use a perceptual map—a graph with a vertical and a horizontal scale, one for each desired attribute. Once the �rm determines the current market position of its brand relative to the desired position, it then needs to move the brand to the desired position. To do this, the �rm develops an integrated marketing communication campaign with the goal of changing the consumer’s attitudes toward the brand. This campaign should serve to alter the consumer’s image of the product to the one the �rm chooses.

The American Marketing Association (AMA) de�nes a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers” (Brand, 2007, para. 118)

Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition. It is about getting your prospects to see you as the only one that provides a solution to their problem.

To succeed in branding, you must understand the needs and wants of your customers and prospects by integrating your brand strategies at every point of public contact in your company.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can in�uence and some that you cannot.

A strong brand is invaluable as the battle for customers intensi�es day by day. It’s important to spend time investing in researching, de�ning, and building your brand. After all, your brand is the source of a promise of quality products and services to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

Reference:

Brand (2007).American Marketing Association (https://www.ama.org/resources/Pages/Dictionary.aspx)

Additional Materials

View a Pdf Transcript of Branding Strategies (media/transcripts/Week_1/SUO_MKT3010%20W3%20L3.pdf? _&d2lSessionVal=c5XpM4qciRJZShXpP1mm48ljV&ou=83096)

 

Essay Writing Pros
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

Our writers have been trained on how to handle papers placed by our clients. The writer must read and understand before embarking on writing the papers. In case of any issue that needs clarification, writers are encouraged to ask the client or support.

Professional and Experienced Academic Writers

Our team comprises of the best writers and editors. We do thorough vetting during recruitment to make sure that our writers have the knowledge and experience we aspire in the team.

Free Unlimited Revisions

Our aim is to give the client the best outcome. If for some reason you are not satisfied with the wok done, you can ask the paper to be revised or rewritten. This will be done to your satisfaction with no extra charges.

Prompt Delivery and 100% Money-Back-Guarantee

We have writers who work round the clock. This helps in making sure that all our clients’ papers are delivered on time. If we have issues with the deadline, we will ask for extension. If its not possible, the money is fully refunded.

Original & Confidential

Our clients’ confidentiality is highly respected. We can never disclose our clients’ details to third parties. In the same regard, we strive to give our clients 100% original papers. We do not tolerate plagiarism from our writers.

24/7 Customer Support

Clients can reach us any time of the day, and any day of the week. There is a live chat, email or phone numbers to help in ease of communication.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

You should never be worried about your papers even in the middle of the night. Our team will work round the clock to deliver.

Essays

Essay Writing Service

We have an able team that can deliver your work in the shortest time possible. The academic level or the type of work should never be a hindrance. Our highly competent support team is always around (24/7) to give you any assistance you may need.

Admissions

Admission Essays & Business Writing Help

Do you need to be admitted in your dream institution but find it challenging to write an admission essay? Our team is in a position to write the best letter that will guarantee you an admission. We do as well write the best business proposals and reports.

Reviews

Editing Support

Writing can be fun and enjoyable when everything has been done right. Writing is not just enough without proper editing and proofreading. We have a team of editors that ensure everything falls in place, whether its issues to do with grammar or referencing styles.

Reviews

Revision Support

Once the paper has been done and submitted, that is not the end of it. You can always ask for amendment or improvement if you feel something has not been done right. Our team of writers and editors will gladly assist you to your satisfaction. Revision is free of charge.