The holding of technology company BAMTech has become Disney’s “stepping stone” for DTC and content digitization. Disney is considering opening up its distribution business in a variety of ways to increase direct contact with customers. Snow had considered acquiring the Twitter social media company, calling it a “compelling” way to reach a new generation of consumers. However, the deal was unsuccessful, and Disney later acquired a majority stake in sports video site BAMTech. On August 10, Disney announced that it would acquire a 33% stake in video streaming technology company BAM Tech for US$1 billion. Bob Iger put it straightforwardly: We urgently need (BAM Tech) to improve the product, not only ESPN but also Disney and Disney’s other IPs. With BAM Tech’s technology, these businesses will grow faster. Rooney taught Iger a motto in his work: “Desperately innovate. If the starting point of what you do is fear of new or untested things, then innovation is impossible.” By 2019, Iger is succeeding. After the acquisition of 21st Century Fox, a promotion meeting was held on the Disney headquarters studio to show investors the latest Disney DTC business in detail. The content of the meeting focused on the future. Iger stood on the stage and gave a brief speech. He said innovation is still the core of Disney’s business in the future, and these three directions will remain the cornerstones in the future. Accepting technology, accepting subversion, daring to take risks, and courage to innovate, Iger will carry these famous sayings to the end.

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