Step Change Model

choose a well-known corporation, such as Samsung, Starbucks, Ford Motor Company, or Waste Management, that implemented a major change. Analyze the corporation’s change process based on Kotter’s 8-Step to Change using the Organizational Change Chart.

Kotter’s 8-Step Change Model

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  • Step One: Create Urgency.
  • Step Two: Form a Powerful Coalition.
  • Step Three: Create a Vision for Change.
  • Step Four: Communicate the Vision.
  • Step Five: Remove Obstacles.
  • Step Six: Create Short-Term Wins.
  • Step Seven: Build on the Change.
  • Step Eight: Anchor the Changes in Corporate Culture.

Was this a positive organizational change? Why or why not? If so, what strategies and tactics were effective or ineffective in creating positive organizational change? What strategies and tactics would have worked better?

Please answer the questions at the bottom of the form.




Organizational Change Chart
Select one for each category Notes (suggested action for improvement)
Vision: (Write the Vision of the organization. Rate the employee knowledge of the organizational Vision [1 – no knowledge, 5 – know it well].) 1 2 3 4 5
Mission: (Write the mission of the organization. Rate the employee knowledge of the organizational Mission [1 – no knowledge, 5 – know it well].) 1 2 3 4 5
Purpose: (Write the purposeof the organization. Rate the employee knowledge of the organizational Purpose [1 – no knowledge, 5 – know it well].) 1 2 3 4 5
Values: (List the values of the organization. Rate the employee knowledge of the organizational Values [1 – no knowledge, 5 – know it well].) 1 2 3 4 5
Diversity: (List the types of the diversity observed in the organization. Rate the overall diversity of the organization [ 1- no diverse at all, 5 – highly diverse].) 1 2 3 4 5
Inclusion: (Rate the overall involvement of the diverse groups in all the decision making and process for change [ 1- no involvement at all, 5 – highly involved]) 1 2 3 4 5
Goal: (write the goal set for organizational change. Rate the overall goal acomplishment [ 1 failed to meet the goal, 5 – sucesfully met the goal] ) 1 2 3 4 5
Strategy: (list the strategies followed to implement the organizational change. Rate the overall effectiveness of these strategies [ 1 – very poor strategies, 5 very successful strategies] ) 1 2 3 4 5
Communication: (list the communication means used in the organization to communicate organization change and change progress. Rate the overall communication effectiveness in the organization [ 1 – very poor communication, 5 very successful communication] ) 1 2 3 4 5
Considering the above goal for organizational change and the existing organizational culture, rate Kotter’s 8-Steps to Change, on a scale of 1 (did not observe) to 5 (highley observed) during the implemented procces
Kotter’s 8-Steps to Change Select one for each Step Notes (suggested action for improving the process)
1 Step One Create Urgency 1 2 3 4 5
2 Step Two Form a Powerful Coalition 1 2 3 4 5
3 Step Three Create a Vision for Change 1 2 3 4 5
4 Step Four Communicate the Vision 1 2 3 4 5
5 Step Five Remove Obstacles 1 2 3 4 5
6 Step Six Create Short-Term Wins 1 2 3 4 5
7 Step Seven Build on the Change 1 2 3 4 5
8 Step Eight Anchor the Changes in Corporate in Corporate Culture 1 2 3 4 5

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