Importance of User Research

Topic 1: Importance of User Research

Throughout the first three weeks, you have completed a heuristic evaluation of a user interface, and thus the user experience. In Week 3, specifically, you are exploring user research. User research is a component of producing a “good” user experience and interface design.

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Discussion: Select a user interface different than the one that you selected in Week 1 (i.e., a user interface designed for smartphone, tablet, app, smart TV, AR, VR, website. Note: we are not talking about a device here, but how the user interface is designed for a particular device. For instance, the user interface for Amazon Music designed for the iPhone.).

Question 1: Include a few screenshots/images of the selected user interface to provide your peers a look at the user interface. Briefly describe the purpose of the user interface.

Question 2: When you do UX research, you’ll be better able to give users the best solutions—because you can discover exactly what they need. Remember it all starts with the user. Based on the user interface you selected, create one user persona to include answers to the following questions about the user:

· Who are the users and what are their needs?

· What is the goal?

· What are the tasks the user could complete?

Question 3: Lastly, discuss how the user interface meets the needs of the targeted audience.

READINGS

https://learning.oreilly.com/library/view/learn-human-computer-interaction/9781838820329/611e912e-3d25-4a4e-8178-ac8404739475.xhtml#uuid-c56075b5-f885-47a3-bbe4-9679c17d5cf2

https://learning.oreilly.com/library/view/ux-strategy-2nd/9781492052425/ch08.xhtml#_idParaDest-42

https://wiki.fluidproject.org/display/fluid/Personas

https://learning.oreilly.com/library/view/fixing-bad-ux/9781787120556/fedcf555-d554-45f2-a81c-f2f7a5cb9b79.xhtml

https://learning.oreilly.com/library/view/97-things-every/9781492085164/ch71.html#personas_with_emotions_and_behaviors_ar

https://learning.oreilly.com/library/view/usability-engineering/9780125184069/chapter-16.html

https://www.nngroup.com/articles/journey-mapping-101/

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