Goal of the Advertisement
The ultimate goal of the advertisement, the preacher, and even teachers is not just to have people’s attention and move on, their goal is a change of behavior. When people think carefully, they rely not only on the strength of persuasion but on their own response to their thoughts. When people think deeply about their change their attitude will persist longer and resist attack and influence behavior. Individuals do not have time to analyze every issue thoughtfully, so we take the peripheral route using the rules of thumbs to trust experts or credible messages. Advertisement found that peripheral emotion-based appeals are effective across many products. For persuasion to be successful the message needs to be credible, and the content of the message plays an important role in persuasion.
Some ways to overcome persuasion are attitudes inoculation when the individual is immunized against the effect of the tv commercial an, also counterarguments that help the individual to find reasons why the persuasive messages are wrong.
To avoid unwanted persuasion one useful strategy that I will teach individuals will avoidance, to protect themselves from the impact of the message, and if they can not avoid then to use contest strategies to argue the message to decrease agreement of the message
