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Impact of using social media platforms to post reviews related to food safety issues

Can guests become the food safety police?  What will be the impact of the increasing use of social media platforms to post reviews that relate to food safety issues at restaurants?

Here are three articles that address how the technology of social media platforms can impact the food safety reputation of an operation.

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“This restaurant made me sick!” Using online restaurant reviews to find local foodborne outbreaks. https://www.cdc.gov/foodcore/successes/nyc-yelp.htmlLinks to an external site.

If you find yourself sick with food poisoning soon after eating at a restaurant, what do you do? Do you call your primary care provider or your local health department? Do you turn to the internet?  Local health departments detect many foodborne outbreaks through illness complaint systems.

Can Silicon Valley save food safety? Maybe, but not with online reviews alone. By Guest Contributor on January 23, 2019   https://www.foodsafetynews.com/2019/01/can-silicon-valley-save-food-safety-maybe-but-not-with-online-reviews-alone/#more-180186Links to an external site.

An emerging body of scholarship argues that machine learning and artificial intelligence can solve food safety enforcement. By mining tweets and Yelp reviews, health departments can target inspections more effectively.  …. Yet one of the biggest questions about the rise of artificial intelligence is about its potential to exacerbate bias

Effects of Millennials on Culinary Food Safety.  By Douglas Davis from Food Safety Magazine.   https://www.foodsafetymagazine.com/magazine-archive1/octobernovember-2018/effects-of-millennials-on-culinary-food-safety/Links to an external site.

This article gives a viewpoint from Marriott International Global Food Safety Team on how food safety management systems are assessed and implemented in a large organization.  ….. Through social media, guests can call out improper food handling or unsanitary conditions in restaurants, frequently in real-time.

In our over-sharing and documenting of daily life events via various social media platforms which create a permanent record of the event, how can the restaurant independent restaurant owner protect themselves?

Based on the information presented above, answer the following questions using resources from this module but also other references that support your answers. Answers should be detailed.

1. In general, is the impact of social media/review “reporting” on restaurants a positive or negative impact? “Everybody is taking pictures of everything”. 12

2. Is social media a useful tool that is being used by those that desire transparency in food origin and food preparation (ingredients) at their local restaurants? 12

3. How can owners/managers be proactive and prepared for possible negative posts/reviews especially related to food safety issues?

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