" /> Color - Essay Writing Pros


Color is a powerful component of design. It affects mood and emotion, and it evokes

associations with time and place. For example, psychedelic color combinations take us back to

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the 1960s, and turquoise and yellow combinations remind us of art deco in the 1950s. For

websites, color is important in defining a site’s environment because “people see color before

they absorb content.” [39] A lasting color impression occurs within ninety seconds and accounts

for 60 percent of acceptance. What are the implications for website design? Decisions regarding

color can be highly important to success.

The key to the effective use of color in website design is “to match the expectations of the target

audience. Financial services sites tend to use formal colors (e.g., green or blue) with simple

charts to illustrate the text but not many pictures. Sites directed at a female audience tend to

feature lighter colors, usually pastels, with many pictures and an open design featuring lots of

white space. Game sites are one type of site that can get away with in-your-face colors, Flash

effects, and highly animated graphics.”[40]

Colors should be selected that reflect the purpose of the site and enhance the design.

Understanding the meaning of color and the cultural use of color and how colors interact is

important in website design to convey the right tone and message and evoke the desired

response to the site. [41] The wrong choice could adversely affect a visitor’s experience at the

site, [42] which could adversely affect a company’s sales and image. Color Perceptions for Business

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