1. Explain the difference between a customer and a consumer. 2. Understand the relationship between the customer/consumer
and the marketing mix. 3. Define the two types of customer markets. 4. Understand the factors that contribute to consumer behavior. 5. Describe the B2C and B2B buying processes.
6. Understand the differences between B2C and B2B buying behavior.
7. Define customer experience and explain its role in small business marketing.
8. Explain the importance of customer loyalty to small business.
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