1. Understand the role of place in the marketing mix and the importance of place to a company.
2. Understand the different distribution strategies that a small business can follow.
3. Explain the importance of logistics to small businesses.
No matter how great a product or a service may be, customers cannot buy it unless it is made
available to them onground or online or both. This is the role of the place P in the marketing
mix—to get a product or a service to the target market at a reasonable cost and at the right time.
Channels of distribution must be selected, and the physical distribution of goods must be
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