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Web 2.0

There is no agreement about an exact definition of Web 2.0 but, in general, it refers to websites

that are more interactive, engaging, and interesting than before. A Web 2.0 site is one where

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visitors can engage with you, your business, and your site by doing things like the following: [16]

• Posting comments on your blog or your articles or chatting in a forum

• Retweeting your content, sharing it on Facebook, or Digging it

• Watching a video, listening to a podcast, or participating in a webinar

• Taking a quiz or responding to a poll

Web 2.0 is about having a conversation with your customers. This is very different

from Web 1.0, where websites were static and all you could do was read. Web 2.0 sites are

collaborative and interactive. The small business that creates a site that engages and interacts

with people, that makes people want to stick around, will be giving people more of a chance to

create a connection with the business. [17] These closer ties will increase customer awareness and

consideration of the company’s products and services, improve customer satisfaction, increase

the chances of loyalty, increase the chances for sales, and add to the bottom line. There will also

be significant benefits realized between the small business and its suppliers and partners:

lowering the costs of communication and doing business.

A much smaller percentage of small businesses have adopted elements of Web 2.0 as compared

to large enterprises and midsize companies. [18]However, many small businesses are using Web

2.0 in a variety of positive ways. [19]

• One business owner operated a Facebook group, attracted interest in the business, and developed loyalty

through the group.

• Another business routinely put press releases online and attested to their value at getting the company’s

website found in search engines.

• The owner of a product company reported good results with videos that were loaded on YouTube and on

the company’s website. The video attracted people to the site and also engaged existing visitors on the site.

• A small real-estate company has a Facebook page, a blog, and a property value calculator that allows

homeowners to calculate an approximation of their home’s value without having to speak with a realtor.

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