• Kipper management. This is the manager who is, like a fish, two-faced because employees can see only
one face at a time. To senior managers, this person is typically a model employee who puts business first
and himself last. To subordinates, however, the reverse is often the case. The subordinates will work hard
to get things done in time, but they are blamed when things go wrong—even if it is not their fault. The
kipper will be a friend when things need to get done and then stab the subordinates in the back when
glory or reward is to be gained.  We have all seen this kind of manager, perhaps even worked for one.
Levels of Management
As a small business grows, it should be concerned about the levels or the layers of management.
Also referred to as the management hierarchy(Figure 12.3 “The Management Hierarchy”), there
are typically three levels of management: top or executive, middle, and first-line or supervisory.
To meet a company’s goals, there should be coordination of all three levels.
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