Social media has fundamentally altered thinking about change management. It has changed how information is framed, who frames it, and how quickly it migrates from the few to the many. It can stimulate interest, understanding, involvement, and commitment to your initiative, and it can also be used to create anxiety and confusion, and used to mobilize opposition and resistance. It can create communities of shared interest, but it can also serve to isolate communities when they choose to only search out information that confirms their view of the situation. The one thing it can’t be is being ignored!
Our purpose is not to catalogue all new and emerging technologies. Rather, our intent is to signal to change leaders the importance of paying attention to technological trends and the impact they have on organizations, now and in the future. As a result of these forces, product development and life cycles are shortened, marketing channels are changing, and managers must respond in a time-paced fashion. Competitors can leapfrog organizations and drop once-market-leaders into obsolescence through a technological breakthrough. The advantages of vertical integration can vanish as technical insights in one segment of the business drive down the costs, migrate the technology through outsourcing to other segments, or otherwise alter the value chain in ways that had not been anticipated.
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