Our second level of ethics is stakeholder’s issues. A stakeholder is anyone affected by a company’s
actions. In this level, businesses must deal with policies that affect their customers, employees, suppliers,
and people within the community. For example, this level might deal with fairness in wages for employees
or notification of the potential dangers of a company’s product. For example, McDonald’s was sued in
2010 because the lure of Happy Meal toys were said to encourage children to eat unhealthy food.  This is
a stakeholder issue for McDonald’s, since it affects customers. Although the case was dismissed in April
2012,  the stakeholder issue revolves around the need for companies to balance healthy choices and its
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