Calling on Integrity and Imagination

Terry Cooper (1990) tells us that the ethical process means examining and ranking what is important (values) and general rules for guiding action (principles) in a given decision. Accepting the emotional component of people’s decision making, Cooper sets two goals for the ethical manager. The first is to maintain a sense of integrity and avoid an “ethical hangover” when a decision incongruent with our self-image begets anguish. The implication is that most of us would like to look in the mirror and see someone we can respect. (Oscar Wilde’s The Picture of Dorian Gray depicts progression in the opposite direction.)

Cooper’s second goal is stretching “the moral imagination”. A series of steps generates alternative solutions through serial reasoning from a results-based perspective.

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1. Specify all conceivable alternatives. 2. Match probable positive and negative consequences with each alternative. 3. Identify principles related to each alternative. 4. Rank principles or values at stake and justify priorities as if to someone else or publicly.

With choices generated, the task now is to select among them. Working on the assumption that public service role obligations are accepted, the decision-making method can be summarized in four steps

1. Review the facts and get what you need to know. 2. Understand roles and values, both your own inclinations and imposed obligations. 3. Consider all possible options and possible results. 4. Anticipate how you would feel about it and explain your decision.

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