Common Sense and Character in Decision Making as Guides to Action

The manager may prefer to rely on character and upbringing for a commonsense, visceral choice between right and wrong.In fact, we make most of our ethical choices this way: in the pit of the stomach, automatically, reflexively, intuitively in the popular sense, by common sense, and in tune with the first category in Exhibit 5.1. We must do this, or contemplative demands would bring the office to a standstill and suspend our daily lives.

Going with how the situation feels is a suitable and efficient method for making relatively straightforward, routine choices between right and wrong. Having faced these predicaments before, we use our experience again. Of course, this problem-solving approach can only be as good as the character and common sense of the decision maker.

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Dating back to Aristotle, “virtue ethics” stresses character and values. James Bowman (2003) explains:

Goodness is the result of internal imperatives to do right, not sanctions from moral rules or rewards from expected consequences. Formulation of a problem can never be a purely technical procedure. People do good not because of reasoning about moral dilemmas . . . as a result of personal conviction, incremental development, behavior patterns, and the everyday choices stemming from them. Sound judgment is based on good character; beliefs, sensitivity, and experience are key in ethical life and should not to be taken for granted.

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