1. What were the potential advantages of developing cultured meat? What were the challenges of developing it and bringing it to market?
2. What kinds of organizations were involved in developing cultured meat? What were the different resources that each kind of organization brought to the innovation and what were their motives?
3. What are the challenges to gaining wide market acceptance of cultured meat, and how could these organizations facilitate that? Can you think of other products or services that faced similar adoption challenges?
Some skeptics believed the bigger problem was not production economies or regulatory approval, but consumer acceptance: Would people be willing to eat meat grown without animals? Sergey Brin, Bill Gates, Jeff Bezos, Jack Ma, and Richard Branson were willing to bet that they would. As Branson stated in 2017, “I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone.
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