Mascara, along with other cosmetic products, has also raised the debate concerning beauty standards. The product has been in use for a very long time and has come to be associated with beauty. This means that women who do not apply mascara are often seen as short of beauty. However, at the turn of the new millennium, there was a debate concerning the use of make-up and standards of beauty. Public figures such as Alicia Keys have stopped applying cosmetic products such as mascara, further increasing the debate on cosmetic products such as mascara. This has helped alter perceptions of beauty, especially in contemporary society.
Mascara, as part of the cosmetic industry, has made a significant impact on society’s economy. People purchase mascara, making the industry a profitable enterprise. With money in people’s pockets, society can grow and fund itself, which is often a positive detail.
The cosmetic industry has deep social roots. It is nearly impossible to understand the social and gender dynamics properly. The main entity that has shaped the societal perception of mascara and other cosmetic products is the societal perception of beauty, especially toward the female gender. Wide eyes have for a long time been associated with beauty, which is why women widely use the product. Societal views on beauty have profoundly shaped the use of mascara.
Understanding the social roots that define the use of mascara can help someone better understand the world by helping bring contemporary gender issues to a newer and more refined perspective. No one can blind themselves to these issues, as everyone is affected. Therefore, understanding mascara from a social point of view allows an individual to understand world issues such as gender politics even better.
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