Other Considerations for the Challenge
• Product Categories: Kids’ categories span many product categories at Target. What categories should Target prioritize for Holiday? Are there certain categories that are more appropriate for stores or Target.com? Why? Pay special attention to categories where Target can differentiate itself from the competition. Are there certain Kids categories Target doesn’t carry that it should?
• Team: How should digital and store buyers approach decisions about assortment, pricing, and promotions? Remember, the guest demands consistency across channels. What other issues might you consider in planning with buyers in other departments and categories?
• Stores: Remember to consider store execution in how your strategies will be implemented. Are there risks you should consider? In what other ways can you use store team members to help drive an omni-channel Holiday strategy?
• Marketing: How should Target engage guests, and in what channels, to advance your Holiday strategy? Think of the many touch points guests have with the Target brand and consider which of these touch points is most impactful during the Holiday season. Also consider the channels where consumers are going to get gift ideas and inspiration. (Think print media, sites like Pinterest, and other mediums). If you would like to select a specific category within Kids, feel free to choose from the divisions below:
• Electronics: Mobile, TV/Audio, Portable Electronics, and Video Games • Toys: Dolls/Plush, Games/Action Figures/Diecast, Preschool/Seasonal • Entertainment: Music, Movies, and Books
