Big Companies Are Embracing Analytics, But Most Still Don’t Have A Data-Driven CultureFor six consecutive years NewVantage Partners has conducted an annual survey on how executives in large corporations view data. This year, results show nearly every firm is investing in some form of analytics, and most are seeing value. But only one-third say they have succeeded in creating a data-driven culture. And many fear disruption by firms better equipped to use AI. Almost four in five respondents said they feared disruption or displacement from firms like those in the fintech sector or firms specializing in big data. The technology judged most disruptive is AI — by far. Seventy-two percent chose it as the disruptive technology with the most impact — far more than cloud computing (13%) or blockchain (7%).Discussion Questions1. How do executives in large corporations view data?
2. What has made big data and AI projects virtually indistinguishable?
3. Why does it take large established firms so long to shift to a data-driven culture?
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