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Advertisement Analysis

Analyze an advertisement OR pair of advertisements on similar or the same products. Offer a thesis that explains how the advertisement attempts to persuade its audience to purchase the product. CHOOSE THREE OF CIALDINI”S PRINCIPLES and SHOW HOW THE AD ILLUSRTES THEM. Include answers to the following questions, not necessarily in this order:

1) Who is the audience for the advertisements, and how do you know?

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2) What does each advertisement do that corresponds to a strategy for selling products that was described in the readings or videos for this unit? For example, one video suggests that humans can be appealed to by suggesting that the item being advertised is scarce or rare; does your advertisement suggest that the product is scarce or rare by offering discounts “for a limited time”?

3) How do the images in the advertisement appeal to the specific potential buyers?

 

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