VISION AND VALUES DOMAIN
Although vision and mission are often grouped together, they are not the same thing. Vision is the value-driven dream of where a program and/or organization hopes to go. It is meant to be global and inspiring. Mission pertains more to “how are we going to get there.” Mission will be discussed further in this chapter. Some people are much more con- nected to the vision. These are those I refer to as the “values people.” I am one of them. Like most values people, I am vision and value driven. We are passionate!
When it comes to motivating members to perform, nothing is as powerful as the cultivation and/or mobilization of passion. Passion usu- ally arises from personal purpose, but more importantly, it originates from what people feel is important—their values. Most people choose social services because it is a profession that espouses or endorses values (social justice, compassion, empowerment, self-determination) that are in line with their own personal values. Organization and pro- gram choices are also often based on a preference or match between personal and organizational values. When members operate within alignment of personal, professional, and organizational values, there is rarely a lack of passion when the work is being carried out.
