Psychological Audience Analysis 

Coaches figured out the “X factor” when they began asking the best QBs how they made their decisions during a play. Although the QBs did in fact make countless calculations and decisions during a play, instead of talking about those decisions, the QBs wanted to talk about their feelings. When QBs described a play, many of them talked about anxious feelings when they looked one way and happy feelings when they looked another — usually right before they threw a successful pass. The interesting point is that the QBs’ feelings tended to line up with the reality on the field — anxious when a receiver was covered, happy when a receiver was open. The decision that led to a completed pass may have been based on the QB’s feelings, but it was still linked to logical analysis, even if that analysis happened unconsciously.

Your job as a public speaker is, in some sense, to deliver a good “speech pass,” based on your anticipation of the audience’s emotional response. From a psychological standpoint, audience analysis becomes psychological audience analysis — an anticipation of audience feelings and an attempt to marshal those feelings in order to change beliefs, attitudes, values, or behavior.

Don't use plagiarized sources. Get Your Custom Essay on
Psychological Audience Analysis 
Just from $13/Page
Order Essay

Understanding the demographic characteristics and group affiliations of an audience, as well as the general BAVs they share, can give you a good sense of how the audience will feel about your speech topic. Heck, figuring out who your audience is and what they believe and value should give you a pretty good sense of how they will feel about you and what you’re saying.

Now, let’s say you’ve analyzed your audience and feel confident that you know who they are and what they likely believe and value. What do you do next? Well, that depends on how the audience feels about you, your topic, and the occasion for which you’re speaking — an orientation known as audience disposition . In other words, what you do with this information depends on the disposition and attitudes of the audience. See the handy Audience Disposition chart on page 72 for some dos and don’ts.

Essay Writing Pros
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

Our writers have been trained on how to handle papers placed by our clients. The writer must read and understand before embarking on writing the papers. In case of any issue that needs clarification, writers are encouraged to ask the client or support.

Professional and Experienced Academic Writers

Our team comprises of the best writers and editors. We do thorough vetting during recruitment to make sure that our writers have the knowledge and experience we aspire in the team.

Free Unlimited Revisions

Our aim is to give the client the best outcome. If for some reason you are not satisfied with the wok done, you can ask the paper to be revised or rewritten. This will be done to your satisfaction with no extra charges.

Prompt Delivery and 100% Money-Back-Guarantee

We have writers who work round the clock. This helps in making sure that all our clients’ papers are delivered on time. If we have issues with the deadline, we will ask for extension. If its not possible, the money is fully refunded.

Original & Confidential

Our clients’ confidentiality is highly respected. We can never disclose our clients’ details to third parties. In the same regard, we strive to give our clients 100% original papers. We do not tolerate plagiarism from our writers.

24/7 Customer Support

Clients can reach us any time of the day, and any day of the week. There is a live chat, email or phone numbers to help in ease of communication.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

You should never be worried about your papers even in the middle of the night. Our team will work round the clock to deliver.


Essay Writing Service

We have an able team that can deliver your work in the shortest time possible. The academic level or the type of work should never be a hindrance. Our highly competent support team is always around (24/7) to give you any assistance you may need.


Admission Essays & Business Writing Help

Do you need to be admitted in your dream institution but find it challenging to write an admission essay? Our team is in a position to write the best letter that will guarantee you an admission. We do as well write the best business proposals and reports.


Editing Support

Writing can be fun and enjoyable when everything has been done right. Writing is not just enough without proper editing and proofreading. We have a team of editors that ensure everything falls in place, whether its issues to do with grammar or referencing styles.


Revision Support

Once the paper has been done and submitted, that is not the end of it. You can always ask for amendment or improvement if you feel something has not been done right. Our team of writers and editors will gladly assist you to your satisfaction. Revision is free of charge.