Activity orientation, represents the manner in which people eval- uate activity and accomplishments. In particular, it is a description of the mode of expression and hence the mechanism by which activity should be evaluated. At one end of the spectrum is a culture that adopts a spontaneous activity and expression of attitudes. They do not accept planning or development of activities and hence believe it is inappropriate to evaluate activities against some planned agenda. Instead, they evaluate the worth of an alternative by what it “is,” not what it can do. At the other end of the spectrum is a culture which emphasizes “getting the job done.” These individuals prefer activities with measurable outcomes that can be judged against objective standards.
This orientation significantly affects one’s goal orientation and one’s willingness to adopt standards. Clearly those cultures which regard getting a task completed are more likely to adopt standards for evaluation and therefore submit alternatives to a more uniform evaluation. Associated with this is a stronger tendency to depend upon optimization tech- niques of analysis. Cultures which emphasize the other end of the spectrum are more likely to rely upon descriptive measures of analysis to provide evidence of the relative worth of the alternative. These individuals are more likely to be interested in current, static measures of worth, while individuals requiring standardized evaluations are more likely to prefer historical data rating the development of the alternative.
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