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The New Mainstream

Rock not only reshaped the mainstream, it reshaped the idea of a mainstream. The term implies a single dominant trend. However, as the list of AOR and chart-topping acts suggests, the mainstream in the 1970s was instead a diverse array of melodically oriented styles. This is an expected consequence of the inherent diversity of rock.

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If one had to reduce the relationship between sixties and early-seventies music to a single word, that word might well be more. Whatever happened in the sixties happened more in the seventies. Rock became diverse in the sixties; it became more diverse in the seventies as styles and substyles proliferated. Sixties musicians found the new grooves of rock and soul. Seventies musicians found them more easily; rhythms were often freer and more daring, or more powerful. The sounds of bands got even bigger in the seventies through more powerful amplification and additional instruments. Contrasts between styles and the attitudes that they conveyed also became more pronounced. The seventies both heard the intimate confessions of the singer-songwriters and witnessed the bombast of David Bowie’s grand spectacles. Sometimes these contrasts even appeared in the same song; Led Zeppelin’s “Stairway to Heaven” is a memorable example. Some artists, such as Joni Mitchell, created highly personal music. Other acts hid behind a mask: David Bowie is an extreme example.

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