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Communicating Information and Utilizing Expertise

Communicating Information and Utilizing Expertise One of the biggest flaws in how groups perform is that they often fail to use all the information or skills that group members have. In this section we will explore some of the dynamics that cause this problem as well as some factors that can help groups better communicate and use important information.

A controlling leader who discourages disagreement can promote groupthink, leading to bad decisions.

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Information Sharing and Biased Sampling Imagine that the chief execu- tives of a company meet to decide whether to launch a risky expansion of their business. All of the executives share much of the same information about the potential costs and benefits, and the weight of this shared evidence suggests that the risk is worth it. But one of the executives is an expert on some technical aspects of the stock market and knows a reason why this move might have bad stock implications. Another executive has special knowledge of one of their pri- mary competitors and knows that the competitor might make a countermove that could be devastating. The third executive has learned that the morale among the company’s personnel could be hurt by the expansion. If these unique pieces of information made it into the discussion, the weight of the evidence would tip the other way, toward not expanding the company yet. The problem is, however, that too often group members fail to share their uniquely held information, and bad decisions result.

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