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Sociocultural Perspectives

Sociocultural Perspectives Although the gender differences are intriguing, critics of the evolutionary approach are quick to argue that at least some of the results can be interpreted in terms that are “psychological” rather than “evolution- ary.” One common argument is that women trade youth and beauty for money not for reproductive purposes but rather because they often lack direct access to economic power.

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With this hypothesis in mind, Steven Gangestad examined women’s access to wealth in each of the countries in Buss’s cross-cultural study. He found that the more economic power women had, the more important male physical attractiveness was to them. Similarly, Marcel Zentner and Klaudia Mitura looked at 37 countries that varied measurably in the extent to which men and women are equitable in their economic participation and opportunity, educa- tional attainment, health and survival, and political empowerment. They found that greater gender parity was associated with less gender differentiation in mat- ing preferences. Together, these results suggest that it may be the generally low status of women relative to men that leads them to care less about the physical attributes of a potential mate.

Another argument concerns the finding that men are more fearful of a mate’s sexual infidelity (which threatens paternal certainty) and that women worry more about emotional infidelity (which threatens future support). The predicted difference is consistent, but what does it mean? There are two criticisms.

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