Implicit egotism A nonconscious form of self-enhancement. implicit racism Racism that operates unconsciously and unintentionally. impression formation The process of integrating information about a person to form a coherent impression. independent variable In an experiment, a factor that experimenters manipulate to see if it affects the dependent variable.
Individualism A cultural orientation in which indepen- dence, autonomy, and self-reliance take priority over group allegiances.
Industrial/organizational (I/O) psychology The study of human behavior in business and other organizational settings.
Information integration theory The theory that impres- sions are based on (1) perceiver dispositions and (2) a weighted average of a target person’s traits.
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