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Competitor Analysis

1. What is entailed in service area competitor analysis? Why should health care organizations engage in competitor analysis? Should not-for-profit organizations perform such a competitor analysis?

2. What is the relationship between external analysis and service area competitor analysis?

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3. What competitor information categories are useful in competitor analysis? Are these categories appropriate for health care organizations? How can these categories provide focus for information gathering and strategic decision making?

4. explain the steps and logic of service area competitor analysis.

5. How does the use of porter’s five forces framework help to identify the major competitive factors in the service area?

6. Why is an identification and evaluation of competitors’ strengths/weaknesses and strategy essential in service area competitor analysis?

7. What are the benefits of strategic group analysis and strategic mapping?

8. How are the critical success factors for a strategic group determined?

9. Why should a health care organization attempt to determine competitors’ strategies and likely strategic responses?

10. What is the purpose of the synthesis stage of service area competitor analysis?

11. What are some obstacles to effective competitor analysis? How may these obstacles be overcome?

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